This product arrived in it's own box free from damage and feels like a premium product on opening.It has a well bullt carry case included that offers great protection. As for the flash itself i try not to use the flash normally because i think most will agree they are a horrible thing. This flash light however is excellent, yes you can use it as a normal flash light and point it directly in the face of the person you are photographing causing them to pull a face and ruin the picture. Or you can angle it up or even set it to the side on it's own stand alone mount so that it lights up the space rather than specifically the object/person being photographed. That way it produces a much better picture as you get the additonal light you need with much less of the glare and pulled faces.It isn't complicated to use at all and for the basic uses can be plugged in turned on and uses worked out with 5-10 minutes of experimenting. However to get the best out of it there were some additional features that i only found on reading the manual such as the high speed burst mode, great for capturing a moving object.As a low budget flash you wouldn't know. The company have provided a fantastic product with a number of features for this bounce flash, which is so much better than a regular ghastly flash and am enjoying the experience being new to using one and working out the best ways to improve my skills.